Leora Lawton, Ph.D. - Brand Equity Consulting
 
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Dave Dunn
Managing Principal
Forrest Anderson
Consultant
Dr. Leora Lawton
Consultant

Dr. Leora Lawton, Consultant

Leora Lawton, Ph.D., specializes in Research and Insights. She has extensive experience in both consumer behavior and customer satisfaction. Her keen insights have helped clients sharpen marketing strategies and successfully launch new products.

Leora’s background includes both traditional and Web-based research. She knows how to leverage and integrate the strengths of each method for maximum results.

Partial client research experience includes:

HP Allstate Insurance
SUN Microsoft
Cisco 21st Century Insurance
BART Charles Schwab
Wells Fargo Bank of America

Leora is a member of the faculty at the University of California, Berkeley.

Dr. Lawton received her B.A. at Cal Berkeley and a doctorate in Sociology from Brown University.

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