Forrest Anderson, Consultant - Brand Equity Consulting
 
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Dave Dunn
Managing Principal
Forrest Anderson
Consultant
David Hillstrom
Consultant

Forrest W. Anderson

Forrest has 30+ years of branding, research and communications experience with numerous Fortune 500 companies. Companies he has worked with include:

  • Disney
  • Glaxo
  • IBM
  • McDonald's
  • Nature Conservancy
  • Verisign
  • Sara Lee
  • Weyerhauser
  • Cisco
  • Sun Microsystems
  • Fujifilm
  • Pricewaterhouse Coopers

Forrest received a B.S. with distinction from the University of New Mexico and graduated from Northwestern's Kellogg School with an MBA in marketing and management policy.

Forrest is a founding member of the Institute for Public Relations Commission for PR Measurement and Evaluation. He has written and co-authored a number of white papers and is a recognized leader in the marketing and market research community.

White Papers:

Books:

  • The Social Media Planning Guide
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