resource center - Brand Equity Consulting
Home / Services / resource center

resource center

BrandEquity Consulting believes the more the client knows about their brand, the more effective they will be in marketing their product/service. To this end, as a courtesy, we provide the three books listed below to our clients before the engagement begins.
Branding Book Cover

"Branding: The 6 Easy Steps"

Dave Dunn has synthesized 30 years of professional, hands-on experience with branding into a simple, easy-to-understand guide aimed specifically at helping executives, from small businesses and non-profit organizations to large corporations, develop and manage their brands. Branding: The 6 Easy Steps makes basic branding simple, complete with three new concepts, worksheets and a glossary of 125 terms to help you.

Call 510.452.0432 for more information.

Inventing Big Ideas Cover

"Inventing Big Ideas"

If you're like most business leaders, you know that big ideas are critical to your success, but you don't know how to invent them. Thinking of big ideas is one of the most critical activities you can engage in to keep your company alive in today's competitive marketplace.  Inventing Big Ideas gives you a step-by-step guide to generate new ideas, and shows you what it takes to implement them to make your business grow faster than your competitors.

Call 510.452.0432 for more information.

Web Site Killing Your Brand cover

"Brand Architecture"

Brand building is not a series of isolated activities. It needs to be viewed as a complete system. Building a brand is like building a skyscraper. You start with a plan – an architectural blueprint.

A brand's architecture is one of the key determinants of whether it will be successful or not.

The architecture of a brand ensures that the key components of strategy, creativity, and tactics all work together in harmony.

By focusing on 19 key brand elements, we draw a cohesive brand blueprint your firm can use as a guide for designing your Web site.

Call 510.452.0432 for more information.

copyright © 2009 - 2019 all rights reserved