fast-track branding - Brand Equity Consulting
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fast-track branding

step 6: refine concepts & deliver product

Primary Purpose:

To complete the Fast-Track Branding process.


Consultant fully refines the 10 best concepts for testing, implementation, or forwarding to the client’s agency.


Two meetings.

  • Second draft of completed concepts presented to client for feedback (meeting).
  • Revision presented / approval process (meeting).


Ten fully designed branding concepts.

Next Step:

Client may test the concepts, decide which to implement without testing, or forward to agency for implementation.


Once all decisions have been made and the testing completed, the Brand Architecture worksheet is updated to reflect the new structure of the brand.

Estimated Working Days: 6

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