step 5: develop rough brand concepts
Start to develop outcome of Ideation Sessions into 10 workable concepts.
Develop 10 concepts as completely as possible, including headline, copy, visuals, etc.
- Collaboratively cull through the ideas and suggestions, linking them to the goals set forth in Step I, and determine which 10 (out of the 20 chosen in Step IV) have the most promise.
- Consultant will take the 10 best ideas and begin the process of turning them into concepts.
- Consultant meets with client to review and evaluate preliminary- stage concepts.
Ten concepts — at mid-stage development.
Refine brand concept further
Estimated Working Days: 6