step 2: market analysis
To understand the dynamics of the marketplace and the client's position within it.
To learn enough about the marketplace to begin developing a Brand Architecture.
- Briefing by client for consultant.
- A discussion of understanding after independent review by consultant.
Suggested areas of discussion:
- Where does the client's brand fit within the marketplace?
- Who/what is the competition?
- Industry trends & analysis.
- Customer satisfaction/dissatisfaction.
- Public awareness.
A one-page rough summary of the competitive landscape.
Brand Architecture Development
Estimated Working Days: 7