fast-track branding - Brand Equity Consulting
Home / Services / fast-track branding

fast-track branding

step 2: market analysis

Primary Purpose:

To understand the dynamics of the marketplace and the client's position within it.


To learn enough about the marketplace to begin developing a Brand Architecture.


Two meetings.

  1. Briefing by client for consultant.
  2. A discussion of understanding after independent review by consultant.

Suggested areas of discussion:

  • Where does the client's brand fit within the marketplace?
  • Who/what is the competition?
  • Industry trends & analysis.
  • Customer satisfaction/dissatisfaction.
  • Public awareness.


A one-page rough summary of the competitive landscape.

Next Step:

Brand Architecture Development

Estimated Working Days: 7

copyright © 2009 - 2018 all rights reserved